Feb 25, 2026 · 5 min read

Engagement Rate Benchmarks That Actually Matter

Measure engagement rate in context, not in isolation.

Use reach-based formulas consistently

Switching denominator definitions between posts distorts comparisons.

Short video and static posts often have different baseline engagement ranges.

Sustained growth is typically more useful than one-off spikes.

Convert hourly rates into monthly and annual income with less guesswork.

Set rates from take-home goals instead of market guesswork.